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Our Story

Our single store in the Smoky Mountains of East Tennessee first opened in 1975. For three generations we have been family owned and operated, maintaining a strong commitment to our family, faith and country.

Our sincere passion for quality Western merchandise, on trend styles and a superior customer experience has only grown with each passing year.

In August of 2015, fire heavily damaged our store, causing us to close our doors for nearly a year. After months of patient preparation and rebuilding, we officially reopened and returned bigger, better and bolder than ever.